After receiving her BA degree in Communications from San Diego State University,
Cara started her career working for venerable and very highly regarded, Time Life where she managed the social marketing campaign for their most success fitness product ever, The Ab Circle Pro, which generated over $300 million in revenue. Following this highly successful campaign, Cara was recruited by a blue-chip direct marketer Intelligent Beauty to manage their digital marketing campaign for BeautyFix, owned by DermStore. Now having a very solid foundation in both digital and social marketing under her belt, Cara was tapped as the West Coast Director of Business Development for Ignite Media Solutions where she secured and managed new business accounts such as Zumba, ShakeWeight and FlexSeal (one of the most successful direct response products in 2010).
Since 2013, Cara has worked as the Director of Operations, working closely with Tony Kerry and Tom Meservey at both Cre8tive Partners and LANYTO. As the Director of Client Services at LANYTO, Cara has a niche for understanding clients’ expectations and needs. Cara’s highly experienced foundation and entrepreneurial insight has made her one of the youngest emerging leaders in the direct response industry today.