Since 1990, Tony Kerry has been working with and educating corporate marketers, direct marketers and entrepreneurs alike on the merits of Direct Response Television Advertising. As a partner and principle at Script to Screen and M2 Marketing and Management Services for over 22 years, Tony helped secure over 650 Infomercials and DRTV projects yielding over $5 Billion in revenue for clients during his tenure, helping Script to Screen, become the dominant worldwide market leader in the production of infomercials and DRTV spots. Tony’s extensive client list includes: Bare Essentials, Bose, Braun, Estee’ Lauder, Guthy-Renker, Nutrisystems, Oreck, P&G and Rosetta Stone.
While at Script to Screen and for the past three years inside his own company, LANYTO, Tony has helped secure funding and marketing partnerships for over 65 projects including: Turbo Jam, Montel William’s Health Master, Malibu Pilates, Banjo Minnow and Bioforce Pro.
Tony has secured funding and marketing partnerships from over 22 different funding partners including: New York Jets, American Telecast, Allstar Marketing Group, Tristar Production, Guthy-Renker, Beach Body and Telebrands.
Tony has been a speaker for numerous trade associations including the Electronic Retailing Association and has been interviewed by dozens of publications such as the New York Times, Ad Age and the Wall Street Journal.
Today, Tony continues working with corporate marketers, direct marketers and entrepreneurs in his position as Managing Partner at LANYTO, LLC.